The Challenge

Leon, founder of one of the biggest social media agencies in Atlanta, wanted something different from his usual visuals something more formal and authoritative. He needed hero shots that would position him as the leader of his space while staying polished enough to use across both personal rollout and professional platforms.

The Process

We designed a shoot that leaned into clean, formal styling with a focus on consistency. The direction prioritized strong posture, crisp lighting, and a unified aesthetic that could carry across LinkedIn, press features, agency branding, and personal rollouts. The goal was to create not just great portraits, but a library of congruent images that all spoke the same visual language.

The Result

Leon walked away with a set of editorial hero shots that elevated his personal brand and reinforced his status as a leader in the industry. The images became the foundation for his professional presence, allowing him to update all of his platforms with visuals that looked cohesive and intentional.