The Challenge

Gioo needed last minute visuals to complete the launch of her new papers and lighters. She wanted bold images that would stand out and give people an instant visual connection to her brand. The challenge was creating a fast but memorable direction that could elevate everyday products into something iconic.

The Process

With little time to prepare, we developed a quick creative direction centered on darker tones of red a departure from our usual palette, chosen to complement Gioo’s energy and the hue of her products. The shoot focused on crisp, editorial hero shots designed to make her lighters unforgettable the moment someone saw them.

The Result

In one streamlined session, we captured a full suite of visuals that became the centerpiece of Gioo’s launch. The imagery gave her products a premium identity, reinforced her vibe, and created the kind of recognition every brand needs when you see the papers, you remember Gioo.